Privacy Policy

Last reviewed July 16, 2026

Primal Pool Care collects the information a homeowner voluntarily submits to request service, such as name, contact details, service address, pool-service needs, and message content. To understand which marketing efforts create service requests, we also retain the request’s first landing page, referring page, campaign tags, and advertising click identifiers when they are present. This information is used to evaluate and respond to the request, measure lead outcomes, operate the service relationship, protect the site from abuse, and meet legal obligations.

Data handling

Service-request records are stored in platform-backed systems and are not sold. Contact details, request context, attribution details, and lead-stage history may be shared with service providers that help us operate the business, including Quo for customer communications and ClickUp for lead follow-up. Access is limited to people who need the information to respond, measure lead outcomes, or operate the business.

Analytics and cookies

This website uses Google Analytics to understand how visitors find and use the site and whether important actions—such as requesting service or clicking to call—are completed. Google Analytics may use cookies and similar device identifiers and may receive information such as pages visited, approximate location, browser and device details, referral source, and interaction events. We do not send names, email addresses, phone numbers, service addresses, or form-message content to Google Analytics.

Advertising storage, ad personalization, remarketing signals, and Google Signals are disabled in the website’s analytics configuration. Learn more in Google’s Privacy Policy.

Your privacy choices

You can limit or clear cookies through your browser settings and can use the Google Analytics Opt-out Browser Add-on. You may request access, correction, or deletion by emailing wecare@primalpoolcare.com. Primal Pool Care does not sell personal information or use website analytics for targeted advertising.

Consent to calls or texts is not a condition of purchase.

Policy review: This operational disclosure should be reviewed by qualified counsel as the company’s retention practices and service providers evolve.