Privacy Policy

Last reviewed July 16, 2026

Primal Pool Care collects the information a homeowner voluntarily submits to request service, such as name, contact details, service address, pool-service needs, and message content. To understand which marketing efforts create service requests, we also retain the request’s first landing page, referring page, campaign tags, and advertising click identifiers when they are present. This information is used to evaluate and respond to the request, measure lead outcomes, operate the service relationship, protect the site from abuse, and meet legal obligations.

Data handling

Service-request records are stored in platform-backed systems and are not sold. Contact details, request context, attribution details, and lead-stage history may be shared with service providers that help us operate the business, including Quo for customer communications and ClickUp for lead follow-up. Access is limited to people who need the information to respond, measure lead outcomes, or operate the business.

Analytics and advertising measurement

This website uses Google Analytics, Google Ads tags, the Meta Pixel, and Meta’s Conversions API to understand how visitors find and use the site, attribute service requests to advertising campaigns, and measure actions such as requesting service or clicking to call. These services may use cookies and similar device identifiers and may receive information such as pages visited, approximate location, browser and device details, referral source, campaign tags, advertising click identifiers, and interaction events. Server-side conversion events are sent only after a service request is successfully stored. We may share protected, hashed versions of your email address or phone number with Meta to measure advertising results. We do not share your service address or message content with Meta for advertising purposes.

Google advertising storage, ad personalization, remarketing signals, and Google Signals are disabled in the website’s analytics configuration. Learn more in Google’s Privacy Policy and Meta’s Privacy Policy.

Your privacy choices

You can limit or clear cookies through your browser settings, use the Google Analytics Opt-out Browser Add-on, and manage advertising preferences through your Meta account. You may request access, correction, or deletion by emailing wecare@primalpoolcare.com. Primal Pool Care does not sell personal information.

Consent to calls or texts is not a condition of purchase.

Policy review: This operational disclosure should be reviewed by qualified counsel as the company’s retention practices and service providers evolve.